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5 Key Mobile Marketing Trends in 2016

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Mobile marketing is unquestionably the future of marketing and advertising. Why blanket the airwaves with expensive television and radio ads that customers are actively trying to avoid when you can reach potential customers directly in their inbox?

Here are some of key trends that help get that message seen:

1. Personalized marketing. The collection and analysis of consumer data is one of the biggest trends in marketing right now, especially in mobile marketing. After all, if a customer is engaging with your website, social media pages and occasionally following links from marketing emails, you can discover a lot about what approaches will work and best reach them so they will engage with you.

2. Native advertising. Whether we’re talking about carefully created and paid promoted Facebook posts that serve as advertisements (as well as social media content) or simple website ads that are custom-fitted to the host site, native advertising has the ability to instill a sense of trust in consumers that garish, pop-up style ads cannot do.

3. Snapchat. No longer just a shady chat platform that is associated with racy pictures and Tinder-style dating, Snapchat has become one of the preferred social media platforms for today’s youth. In June, First Lady Michelle Obama joined Snapchat in an effort to better reach that youth demographic. Companies need to familiarize themselves with the platform and begin establishing a presence there.

4. Video advertising. No, we’re not just talking about television-style commercial spots. We’re talking about short, humorous videos meant for viral sharing, as well as in-depth product review videos and even product placement with well-known online video content producers.

5. Migration away from daily emails to contact via other platforms. No longer bound by company emails and customer newsletters, today’s mobile-savvy brands have a myriad ways to maintain constant contact with their customers and potential customers. Give your emails more “oomph” by sending them out once a week, biweekly, or monthly, and allow your social media presence to fill in the gaps.

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About the Author:

John Walker

John Walker, Co-founder of Talent Evolution and Chief Solutions Officer, has more than 20 years of online marketing expertise in social media, mobile, video and viral campaigns. He has a strong background in digital capabilities including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).